The Fanimation Levon Custom 72 Inch Ceiling Fan, model number MAD7912B-B7913, is a contemporary 8 blade ceiling fan with an industrial flair, designed around Fanimation’s Levon AC platform. The differences between this model and the Levon AC is with the Levon Custom buyers have a choice of blade finish and size blades used. Also, the Custom uses a DC motor, which is a major upgrade in energy efficiency and performance to the original.